Driving innovation through ambidextrous service provision — long life cycle products in manufacturing contexts

Service Innovation Life Cycle in a Manufacturing Ecosystem

Servitization is a grand challenge for all manufacturing companies to extend their business. As main result this paper presents an approach and corresponding research questions on how to integrate servitization in manufacturing businesses by making use of an innovation ecosystem. Companies might benefit from this approach, as it indicates how relevant characteristics to evolve in order to take ...

Service Innovation in Industrial Contexts

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the specificities in, and dynamics of, se...

Innovation through Ambidexterity: How to Achieve the Ambidextrous Organization

It has long been recognized in the literature that the pursuit of radical or disruptive innovation by established firms poses an organizational challenge for the firm. This is because the skills, structures, processes and mindsets required for exploiting the existing business are fundamentally different and often conflict with those required for radical innovation (i.e. exploration). This has l...

Manufacturing Service Ecosystems - Towards a New Model to Support Service Innovation Based on Extended Products

The trend for servitization is increasingly affecting manufacturing enterprises. Products are bundled with associated services to so called “Extended Products” (EP). However, the share of services becomes more and more important. This requires on the one hand an evolution of the EP concept towards greater interoperability of the physical product and on the other hand additional competencies in ...

DEMAND ESTIMATES FOR AGRICULTURAL, MANUFACTURING AND SERVICE PRODUCTS